Stop Designing for Yesterday: The Future of Multisensory Design | Carolin Vedder
ABOUT Carolin:
Carolin Vedder is a multisensory designer, motion designer, and futures thinker specializing in immersive experiences that combine perception science, neuroscience, sensory design, and strategic foresight. Drawing from more than 25 years of experience in motion design—including work during MTV's groundbreaking visual era—she helps brands, museums, cultural institutions, and organizations create meaningful experiences by intentionally designing how people perceive, remember, and emotionally connect with the world around them.
Here’s a glimpse of what you’ll learn:
What multisensory design really is—and why it matters
How motion design led Carolin into sensory experience design
Why sight alone doesn't create memorable experiences
The surprising relationship between scent, color, sound, and memory
How restaurants, museums, retail, and hospitality already use multisensory design
Why perception shapes brand value more than aesthetics alone
The concept of a "sensory signature" for brands
How museums can create deeper emotional connections through sensory storytelling
Why future-focused design requires foresight, not just creativity
How brands can intentionally design memorable customer experiences
The role neuroscience plays in design decisions
Why "Form Follows Foresight" may become the next evolution of design thinking
In This Episode…
Carl sits down with Carolin Vedder, multisensory designer, futures thinker, and motion designer, to explore why designing only for the eyes is no longer enough. Carolin explains how brands, museums, hospitality, retail, and cultural institutions can create unforgettable experiences by intentionally designing for sight, sound, scent, touch, texture, temperature, and even memory.
Together they discuss the science behind human perception, how multisensory experiences influence trust, emotion, and recall, and why tomorrow's designers must think beyond logos and visual identity. From MTV motion graphics to museum exhibitions and future-focused brand strategy, this conversation offers a fascinating look at where design is heading next.
Resources Mentioned in this episode:
🌐 Multisensory Design
🌐 Design in Motion
🔗 LinkedIn
Sponsor for this episode...
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