How Great Board Game Marketing Builds Lifelong Fans | Krystal Rose
ABOUT Krystal:
Krystal Rose is a marketing and partnerships leader with more than ten years of experience across gaming, events, strategic communications, and community building. At Asmodee and Office Dog Games, she helps bring tabletop games to life through creator partnerships, live events, marketing strategy, and player engagement. Her career combines a passion for games with a deep understanding of authentic community building, making her one of the industry's most respected voices in tabletop marketing.
Here’s a glimpse of what you’ll learn:
Why authentic partnerships outperform transactional marketing
How Asmodee approaches marketing for board games and tabletop products
The biggest differences between board games, trading card games, and lifestyle games
Why community is the most valuable asset in the gaming industry
How COVID reshaped the tabletop gaming landscape
Why two-player and solo board games have exploded in popularity
Lessons marketers can learn from Magic: The Gathering and Universes Beyond
What makes Gen Con one of the most successful gaming conventions in the world
How to build meaningful partnerships with creators and influencers
The importance of mentorship and networking in the gaming industry
Why communication and accountability create lasting business relationships
The future of tabletop gaming, player engagement, and community-driven marketing
In This Episode…
Carl sits down with Krystal Rose, Marketing and Partnership Leader at Asmodee and Office Dog Games, to explore what makes partnerships in the tabletop industry truly successful. With more than a decade of experience spanning marketing, events, strategic communications, and gaming, Krystal shares how authentic relationships, community building, and a passion for play are transforming the way games are marketed today.
Together they discuss the resurgence of board games, the differences between lifestyle games and standalone tabletop titles, why partnerships matter more than advertising, and how game companies can build communities that last. They also dive into Gen Con, the evolution of game marketing, mentorship, the importance of play in modern life, and why the future of tabletop gaming is brighter than ever.
Resources Mentioned in this episode:
🌐 Asmodee
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